Seamless driver9/28/2023 ![]() Global digital transformation spending will reach $6.8 trillion by 2023. which explains the increase in digital spending.īack in 2018 the net global spending on digital transformation was approximately $1 trillion. ![]() Research shows that 35% of business executives claim that digital transformation helps them to better meet customer expectations and improve operational efficiency (40%), and 38% of executives plan to invest more in technology to make it their competitive advantage. It's their journey that dictates your strategy.Īnd in order to keep up with this new kind of “always-connected” customer, your business must embrace technology to deliver an unmatched customer experience.įortunately, putting the customer first is already at the center of many organizations' strategy. Today, customers expect relevant content in relation to what they’re doing anytime, anywhere and in the format and on the device of their choosing. Instead, this change is being driven by the customer. ![]() What’s interesting about this is that it’s not the companies that are driving this change. ![]() Digital transformation is forcing companies to change their business models and adapt to the new market reality. ![]()
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